The department of one. We see it all
the time. The “one-man band” marketing
department that wears many hats:
marketing coordinator, researcher,
writer, graphic designer, party planner,
public relations contact, photo organizer,
database manager, webmaster, and the list continues. The to-do list is long and everything comes to a screeching halt when the RFQ comes through the door, not just in the marketing department but also in your operations group. Why? Everyone has to help with the proposal. Who will write the approach? Who will put the team together? Who will decide who we will team with? Is there a better way to do this?

The answer is “yes.” There is a better way to do this. Typically, the “one-man band” marketer utilizes a linear marketing process in which he or she completes all marketing functions, one at a time, from start to finish. The result is a marketer who dabbles in many functions, but masters none of them. The cost of training the existing marketer or hiring niche experts (graphic designer, copy writer) is cost prohibitive for most small to mid-size firms.

Smartegies offers our clients a team of A/E/C marketing professionals who are skilled in writing, graphic design, market research, presentation development and coaching. By outsourcing all or parts of the production process, firms can achieve a higher quality product in less time.